REBECCA WEAR ROBINSON INDUCTED AS A GLSA HONORARY MEMBER
Greece 22.10.2020. The Greek Lifesaving Sports Association proudly announces the induction of Rebecca Wear Robinson from USA as an Honorary Member.
Rebecca Robinson said about her induction: "It is an honor to be included in the Greek Lifesaving Sports
Association. The important work being done in Greece will ripple
throughout the global lifesaving and water safety community."
Rebecca Wear Robinson is the President
and Founder of Make the Minute Matter, an organization dedicated to raising
awareness about drowning prevention, providing education, and raising funding
for skills-based training programs. Rebecca is on the Steering Committee
to create a National Water Safety Plan for the United States and on the Task
Force of the Chicago Drowning Prevention Action Plan. An expert in the
field of Social Marketing (using the power of marketing to change behavior for
public good), Rebecca has worked with organizations globally to integrate
social marketing into their strategies for almost 14 years. She learned
about the global epidemic of drowning in 2007 and accepted the challenge of
ending the epidemic from the unique perspective of a strategic business
consultant - determined to make an impact in the sustainable, measurable manner.
An acknowledged activist and expert in the field, she works with drowning
prevention organizations around the world to identify and encourage innovation,
connect resources, and help organizations integrate principles of Social
Marketing into their approach. Rebecca is responsible for recruiting over
25 major organizations globally to adopt consistent messaging into their water
safety communications, including Water Safety USA and the U.S. National Park
Service. A talented public speaker and columnist with a strong,
knowledgeable presence on social media, Rebecca is also the author of “Ignite
Changes With Social Marketing”. Rebecca brings a strong background in both
business and social psychology to the field. Her first Master’s degree is
in International Management, Marketing, and Economics from the Kellogg
School of Management at Northwestern University. Her second Master’s
degree is in Organizational and Social Psychology from the London School
of Economics. She also has a B.A. in Finance from the University of
Illinois and studied German at Salzburg College in Austria.
GLSA President, Dr. Stathis Avramidis
said: "GLSA was founded on 4-2-2020.
Since then it became the home of lifesaving sport in Greece and a respected
organization with national origin and international impact. We are truly honoured
to be connected with such passionate and self-driven water safety advocate as
Rebecca. She is brings elegance and unique qualities in our field that
demonstrate clearly the fact that we live in the era of education and science
and that we should live behind us empiricism. She has the ability to be useful
speaking the language of water safety in meaningful ways to both children and
adult decision makers."
The Greek Lifesaving
Sports Association is a non-profit organization registered at the
First Court of Athens and the only licensed organization by the Ministry of
Sports - General Secretariat of Sports to operate lifesaving sport as
recreation in Greece. It has Supporters, Honorary, Individual and Clubs Members
in 27 countries. To celebrate the 200 years of Greek Independence
(1821-2021), GLSA offers free membership opportunities. If you are an
Individual, Club or Organization, click here to become part
of our growing family. We will review your application and send you a
Membership Certificate.
